---
title: RAG - What is it & why is it important?
description: The shift from CX to QX (Quantum Experiences) is upon us.  The future is mobile and its filled with agentic AI, bots and proactive services to delight customers.
---

[News](https://qxnow.com/news)

# [RAG - What is it & why is it important?](https://qxnow.com/news/rag)

 Written by [AI News](https://qxnow.com/news/author/ai-news) | Mar 27, 2025 10:15:14 PM

### **Why is RAG Necessary for Your GenAI Self-Service?**

### **CX + EX + AI = QX (Quantum Experiences)**

Want to read the original RAG paper that's revolutionizing AI accuracy 5 years later?  Visit our [AI research, studies>white papers](https://qxnow.com/ai-research).

### **Why This News Matters**

These stories enable businesses to prepare for the future, without overcommitting AI resources or costs prematurely. By focusing on AI policy, governance, strategy, readiness and refinement of entry level AI automations, companies can make strategic moves today that position them for success in a GenAI future.  While the stats are exciting and showing a clear trend, ROI and AI trust require a carefully executed plan.

[AI is not a project.  It's a transformation!](https://qxnow.com/fractional-ai-executives)

[View full post](https://qxnow.com/news/rag)

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